In short, social media consists of websites and applications that enable people to share content quickly and in real-time. It’s not just the applications on your smartphone.
This ability to share photos, events and opinions change the way we interact with each other, but also the way we do business. Businesses that use social media as a marketing strategy notice excellent results within a certain period of time when it comes to spreading their brand awareness, a rise in selling their products or services and collecting positive impressions from the clients.
Still, social media is useless if you don’t pay the same amount of attention to it as you do to the rest of your marketing. Take a look at some tips on how to use social media properly, so that it really makes a difference in your business success:
1. The visual influence
The importance of paying attention to what looks attractive and appealing to people is growing. People enjoy nice things, so esthetics has become a significant part of using social media in marketing. The prettier the photo or the item, the more chances are it will be shared and commented on. The visual moment of social media is extremely important for Instagram – bloggers (especially female bloggers) tend to choose attractive and cute photos to accompany an interesting comment or recommendation. If you’re selling a product, make an effort to provide alluring and catchy packaging – it will increase the chances that an Instagram user will take a photo of it.
2. Collecting feedback
You need to know how your customers feel about the service or a product you’re selling. Social media provides you that opportunity because people are more prone to posting their opinions online than giving them in person. And it’s also a quicker way. You need their feedback so that you can find out if there’s something that should be improved or corrected. You also need to know which products/services are sold best and are most appealing to the customers. This is how you’ll have an insight into customer experience.
3. Providing entertainment
Social media is in general about fun, so make a bond between your company and being entertained. For example, a great way of making a mix of a free advertisement and fun is installing a photo booth net to your company’s stand at a business fair – it will stand out from the rest of them and it will give people the reason to share their photos that will include your company! Workers from PhotoBoothMe often say that people are eager to have a good laugh in a photo booth and enjoy the experience. So, think of more ways to connect your company to a fun experience and you’ll see your brand will spread faster through social media.
3. Giving away gifts
Your primary aim should be to engage. You can consider giving gifts to encourage responses. When you give away something, the audience will feel obliged to do something for you. Whether it’s a discount or a free trial, it can trigger a positive reaction. First, you need to do your research on the target audience to identify what their likes are. This is how you’ll know for sure what they will be willing to share. For example, you can offer a 5% discount to anybody who shares your post or makes a comment on it.
4. Connecting with influencers
It’s a smart move if you determine brands and people your target audience trusts, and then starting building relationship with them. You need strong influencers that will provide your brand credibility. By creating a bond based on trust, you will ensure conversions and engagement. Just think about the mutual influence that a cosmetic brand, a hair stylist, and a make-up artist can create. This is a clear example of how each of them targeted a specific niche audience to promote themselves through social media. The result is higher number of shares, post likes, as well as of comments. In short, it’s easier to build a brand if you connect with the right influencers. Another useful type of influencers are vloggers, who promote your products or services in a more subtle way, but are an important addition to the team, as people admire them.
The influence of social media is on the constant rise, which also means that the competition is strong. Each of these tips will be useful even more if you find an original way to implement them into your marketing strategies. There’s will be a lot of hits and misses, but the more effort you put into this, the more it’ll pay off.
*** This Guest Post was from Nina ***
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