It is a well-known fact that 9 out of 10 businesses fail.
However, the world is big enough that 10% can actually be a significant number of people and companies. This is why you should stay brave and positive, but at the same time be aware that this is no piece of cake and running a business should be taken with utmost seriousness. The fact that the competition is so fierce is actually a good thing. Now you’ll know where you stand at the very beginning.
Either you’re ready to commit fully to the task and do your best to succeed or you’re too weak or unwilling to make sacrifices that you should give up on time and do something else. It’s simple, really, that’s what makes it great.
So, if you belong in the group of the ambitious ones, take a look at some of the things you can do and get inspired.
Most marketing attempts are bound to fail. A shocking research by ComStore says that only 1% of banner ads actually get clicked. This is extremely inefficient and one potential explanation is that people consider ads distractions and they get annoyed once dragged from what they were originally doing. So, sometimes, out of mere spite, they exit the ad and pretend it never existed.
However, StaMedia has thought of a way to please both the advertiser and the consumer. This is done through a non-invasive technique where one can stay on the screen where they already were and simply sign up for some more information by their own choice without having to leave what they were previously doing.
On the other hand, Meteora has developed a different approach which is based on retargeting consumers. Of course, all advertising platforms have the same goal that binds them and the trick is to do your best to think of that tiny detail or idea that will set you apart from all others and prove to be useful, of course.
When it comes to learning platforms, there definitely has been a craze about them in the past few years and there’s a reason for it.
Learning platforms are threatening to replace formal education and we seem to be heading in that direction. Many people are broadening their knowledge this way, as well as changing careers – and it’s working for them. These revolutionary platforms are excellent candidates if you’re looking for work in an exciting field.
You must have heard of Khan Academy, FutureLearn, DataCamp, etc. These are very popular learning platforms and the whole availability of courses is an amazing thing. Some of them are free, yet there’s a certain fee for getting the actual certificate.
For instance, Coursera gathers some of the top universities in the USA, as well as UK, while in Australia, the innovative Thinkswap offers even more, it allows you to select specific courses and get VCE study notes, tests, as well as contribute to upgrading the whole system.
As you can already guess, social platforms include Facebook, Twitter, Instagram, etc.
Regardless of how insignificant these may seem to some people, they have contributed greatly to the development of society. Try to imagine your life without any of these. It would definitely mean a huge lack of information which further leads to estrangement from your friends and family.
Unfortunately, nowadays, if you don’t use these platforms, you are going to be left behind. Believe it or not, people have gotten used to sharing the important and not-so-important details of their life online and if you’re unfamiliar with them, they will consider it to be extremely unusual and a bit offensive.
The mentality of people has changed with the rise of social media popularity. This is why we need to fit in, otherwise, there will be consequences. As an entrepreneur, you might want to give this issue some thought and who knows, you may be the next person to build a revolutionary social platform.
All in all, this is a great time to be in a digital platform business. The world is your oyster. You’re free to explore anything and get ideas from anywhere and there’s a possibility it gets very well-received. If you think the inventors of the platforms that rule today’s world knew what was going to happen, you’re probably mistaken. So, get those confidence levels up and go find an inspiration.
***This was a Guest Post written by Claire Adams***
You can find her online writing and giving tips about lifestyle and development as a regular contributor to High Style Life.