Now that you’ve put together your email contacts list, you need to ensure you’re using it properly. Your email copy needs to be just right, or all that work collecting email contacts will be for nothing. Here’s how you can create copy that will convert, guaranteed.
Tip 1 – Automate Your Emails
The first thing you’ll need to do is set up a good email automation service. Companies like iContact and AWeber are a good place to start. Choose a service that will help you send out emails quickly, and track where they go, and whether they’re opened.
Tip 2 – Write an Excellent Subject Line
Readers will use the subject line to check whether they should open an email or not. If your subject line looks too spammy or uninteresting, then they’ll just delete it. Write a subject line that shows the reader it will benefit them to look at what you have to say.
Tip 3 – Take Care of Your Preview Text
Writers at Essayroo know that you need to really nail that preview text, as well as the subject line. Most email clients show around 30 – 140 characters of the email in the inbox, so make sure you’re crafting your email with care. Good beginnings will ensure that the email gets opened.
Tip 4 – Be Personable
People receive hundreds of emails every day. You’ve got to show them that it’s worth it to keep reading yours. Be personable with the reader, and create a connection. A good way of doing this is by using the second person, like Eliteassignmenthelp do in their email copy. Use ‘you’ and ‘me’ to create a relationship, and make the reader feel you’re only writing for them.
Tip 5 – Personalize Your Emails
Emails from businesses just aren’t that interesting to open. Make the reader see that you’re paying attention to them by using their name, and ensuring that you’re sending emails from individuals, rather than the business as a whole.
Tip 6 – Proofread Your Emails
Nothing will kill interest and trust in your business faster than an email that contains errors. It’s vital that you proofread your emails before you send them out. Using tools can make the process faster and pick up on things that you may miss. For example, Easy Word Count can pick up on spelling errors, and Cite It In will help you use the correct sources in text.
Tip 7 – Make Sure You’re Writing For People
Many writers get so wrapped up in getting all the information in an email that they forget to make it easy to read. Make sure you’re writing for people, and write in a way that makes it easy for them to see what you have to say. Short paragraphs and sentences can help, as well as using bullet points to list important points.
Tip 8 – Don’t Shout
Many marketers used to use capital letters or multiple exclamation points to get their message across in emails. As the writing guides at State Of Writing will tell you though, it looks like spam and will turn readers off.
Tip 9 – Know Your Audience
If you’re doing your homework, you’ll know what your customers are looking for and what they’re interested in. Do your research, and write your emails to target those wants and needs. It’s a good idea to create buyer personas, as they’ll help you write those emails to the kind of person you want to buy from you.
Tip 10 – Get Help When You Need It
If an email’s proving tricky, or you don’t have time to create the campaign, hire a writer to do it for you. Pick an established writer from Australian Help or Big Assignments, and they’ll be able to create an email to your specifications.
Tip 11 – Be Relevant
Generic emails turn readers off fast. Segment your target audience, and write for them. For example, you’d write a different email for a repeat customer than you would for a new one. This will ensure that you’re getting the right information to the right people.
Use these tips the next time you’re writing your email copy, and you’ll be able to write emails that really speak to your customer base and convert them in buyers. Try them for yourself and you’ll see how effective emails can be.
*** This Guest Post was from Gloria Kopp ***
Gloria Kopp is an email marketing consultant and a business writer and editor at Paper Fellows.
She shares professional advice in her columns at Template Monster and Boom Essays blog.
Besides, Gloria is an author of Studydemic blog where she writes her guides and reviews for students and educators.
You can follow Gloria on Twitter.